METHODS
OF RESEARCH:
The
aim of science is to provide new and useful information in the form of
verifiable data: obtained under conditions such that other qualified people can
make similar observations and obtain the same results. This task calls for
orderliness and precision in uncovering relationships and in communicating them
to others.
- Experimental method
- Laboratory
- Variables
- Degree of control
- Value of an experiment
- Observational method
- Survey method
- Case studies
- Test method
RESEARCH
ETHICS:
In
most research studies three parties are involved: the researcher, the user and
the subject.
- Researcher should maintain high standards to ensure that the data are accurate.
- Researcher should not intentionally try to prove a particular point.
- Researcher should ensure that the data have been scientifically investigated and his findings are totally objective.
- Researcher should not misrepresent the statistical accuracy of the data, nor should he overstate the significance of the results by altering the findings.
- Researcher should ensure that privacy and anonymity of the respondents are preserved.
- Researcher, prior to entering business research, should check for code of ethics set out by the professional associations
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